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Bongino Releasing Book That Describes How ‘Failure’ In His Life Was Good For Him

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OPINION: This article may contain commentary which reflects the author's opinion.


Without question, Fox News host and top podcaster Dan Bongino, a former NYPD officer and Secret Service agent, has experienced a great deal of professional success in his life. But, like most of us, he has also experienced a lot of failures, and those, he says in a new book, are what he learned the most from.

Ironically, the book, “The Gift of Failure: (And I’ll rethink the title if this book fails!),” is just the latest bit of success Bongino has experienced, but as he noted on Twitter: “I’ve failed a lot. A LOT!”

“But I thank God for each failure because I used them as learning opportunities. And after seeing book after book about how wonderful people are, I decided to write a book about my failures,” he added in announcing the book, which can be preordered and will be released on Oct. 10.

Earlier this year, Bongino got some big news after it was revealed his weekly Fox News show reigned supreme in the ratings, with a report noting that his Saturday night program was the most-watched primetime show in all of cable news.

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In the 9 p.m. ET time slot, Bongino racked up 1.199 million total viewers in January. In the same time slot, CNN had 609,000 and MSNBC secured 431,000 total viewers. In the 8 p.m. ET time slot, Fox News host Brian Kilmeade received 1.19 million total viewers. CNN secured 529,000 total viewers and MSNBC has 463,000 in that same slot.

It was also the most-watched primetime show on cable news in late February.

In the 9 p.m. ET time slot, Bongino brought in 1.19 million total viewers. In the same time slot, CNN had 219,000 and MSNBC secured 315,000 total viewers. At 8 p.m., Fox News host Brian Kilmeade brought in 1.06 million total viewers, CNN had 282,000, and MSNBC had 282,000.

The former police officer and federal agent is in good company at Fox News.

According to a recent report from the Washington Times, host Greg Gutfeld’s show “Gutfeld!” has been dominating late-night television, averaging 2.1 million viewers through 2022, according to Nielsen Media Research.

“The size of that viewing audience bests both NBC’s ‘The Tonight Show With Jimmy Fallon’ and ABC’s ‘Jimmy Kimmel Live’ and also consistently trumps such cable rivals as Comedy Central’s ‘The Daily Show’ and HBO’s ‘Last Week Tonight’ and ‘Real Time With Bill Maher,’” the report said.

Fox News Channel’s daytime daily line-up of programming continues to dominate the cable news industry as well. In recent weeks, “The Five” became the most-watched program in the coveted advertiser demographic of 25-54 age group, scoring 390,000 viewers. This was much higher than Jake Tapper’s 128,000 viewers on CNN and an unmeasurable figure for MSNBC in the same 5 p.m. EDT slot, according to AdWeek.

Fox News was the dominant cable news network in January as well, averaging more viewers than both CNN and MSNBC combined. Host Jesse Watters appeared in two shows that made the top 5: “The Five” and “Jesse Watters Primetime.”

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The outlet added:

The Five was the top show in total viewers, averaging 3.38 million, followed by Tucker Carlson Tonight with 3.19 million, Jesse Watters Primetime with 2.84 million, Hannity with 2.57 million, and Special Report with Bret Baier at 2.42 million.

In the 25-54 demo, Tucker Carlson Tonight averaged 448,000, followed by The Five with 379,000, Jesse Watters Primetime with 319,000, Hannity with 307,000, and Gutfeld! at 301,000.

Fox News averaged 1.95 million viewers, down 13%, while MSNBC posted 1.05 million, down 9%, and CNN was at 629,000, down 1%. In the 25-54 demo, CNN averaged 144,000, which was up 3%. That still trailed Fox News, which averaged 239,000, down 29%. MSNBC posted 109,000, down 16%.

Forbes noted: “In prime time, Fox News led the cable news networks with an average total audience of 1.996 million viewers—beating CNN and MSNBC combined. Overall, Fox had fully 92 of the 100 highest-rated cable news telecasts for the week. Among viewers 25-54, the demographic group most valued by advertisers, Tucker Carlson Tonight was first with 442,000 viewers, followed by The Five (374,000 viewers), Hannity (303,000 viewers), Jesse Watters Primetime (266,000 viewers) and Special Report with Bret Baier (256,000 viewers).”

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