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Maria Bartiromo Earns Top Spots for Viewer Numbers

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OPINION: This article may contain commentary which reflects the author's opinion.


Fox News star Maria Bartiromo received big news from the second quarter ratings this year.

In a press release from Fox News, Bartiromo’s show “Sunday Morning Futures” earned the top spot for both viewers and the coveted 25-54 demo, with over 1.7 million viewers and 245,000 in the demo watching her show on Sundays.

“On Sundays, FNC’s Sunday Morning Futures with Maria Bartiromo earned the top-rated spot in both viewers and the coveted 25-54 category during the second quarter, with over 1.7 million viewers and 245,000 in the demo,” Fox News said in a press release.

“MediaBuzz, hosted by Howard Kurtz, delivered 1.4 million viewers and 198,000 in the 25-54 demo, outpacing CNN’s Reliable Sources across the board for the quarter and held a 101% advantage in viewers and a 78% advantage in the demo over the CNN program, which averaged only 678,000 viewers and 111,000 with A25-54, with June being its lowest-rated month in the 25-54 demo since 2001 with 79,000 viewers. CNN’s Reliable Sources notched its lowest-rated quarter with total viewers since 2019 and its lowest demo month since June 2001,” the statement added.

“Meanwhile, FNC’s Life, Liberty & Levin outpaced every CNN program in total viewers, drawing an audience of 1.7 million viewers and 179,000 in the 25-54 demo, securing the next most-watched program in total viewers for the quarter, Sunday Night in America with Trey Gowdy earned 1.5 million viewers and 157,000 in the demo, while The Next Revolution with host Steve Hilton secured 1.3 million viewers and 160,000 in the demo,” it said.

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“Notably, FOX & Friends Weekend on Sundays outdrew CNN and MSNBC every hour in total viewers and the 25-54 demo during the quarter, with 1.3 million viewers and 200,000 in the demo. MSNBC’s newly-launched weekend show Symone has been outpaced by FNC in the 4 PM/ET hour by triple-digits among total viewers and the 25-54 demo, notching 387,000 total viewers and 35,000 in the 25-54 demo since launch,” the statement said.

Fox News host Greg Gutfeld’s late-night show on Fox News continues to smash the ratings.

Gutfeld’s 11 p.m. show on Fox News landed second in all of cable news in the main 25-54 demographic on Friday, beating out The Ingraham Angle (with guest host Jason Chaffetz) and “The Five,” which he co-hosts.

Gutfeld’s show drew a whopping 2.02 million total viewers, which beat out Ingraham’s show at 1.9 million. Gutfeld! fell just short of beating “The Five,” which drew 2.92 million total viewers.

This has already been a big year for Gutfeld, who also co-hosts the popular show “The Five.”

“Fox News Channel had the most-watched shows on cable news, not only in the total audience but among the key A25-54 demographic,” AdWeek reported.

“The Five marked yet another month at No. 1 in average total viewers, averaging nearly 3.28 million total viewers in the 5 p.m. hour during May 2022. The panel news-talk program averaged the second-largest A25-54 audience on cable news (447,000), according to Nielsen live-plus-same-day data,” the report added.

As noted by Forbes, Gutfeld’s weekend late-night show has been delivering massive viewership.

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Like the way CNN is all but guaranteed to remain a favorite punching bag for Fox News Channel’s late-night host Greg Gutfeld, whose 11 pm show “Gutfeld!” has been a ratings powerhouse since its launch a little over a year ago now. Monday, by the way, was an important day for Gutfeld as well, marking the debut of a newer, expanded studio for his show — the second-most-watched late-night program in all of broadcast and cable.

In fact, you could argue that at least some of Gutfeld’s success (an average of almost 2 million viewers in April alone, topping Jimmy Kimmel and Jimmy Fallon) is best understood within the context of missteps and ratings decline at CNN. To say nothing of the ideological like-mindedness across most of the late-night landscape.

“People don’t go to entertainment for homework,” Gutfeld told Forbes. “You don’t pay for homework. And it feels like there’s been this modern kind of woke culture where everything is being informed with a lesson you have to learn — it’s like, I don’t need to be lectured. I didn’t come here to be told how this is oppression and I have to, like, learn about these things. I came to be entertained.”

“If you’ve been watching my stuff, I spend a lot of time talking about media. Because I know the internal flaws of it. The Gutfeld show became successful because it came at exactly the right time.” he said. “People have had it with being told that every institution in your life is somehow oppressor vs. oppressed.”

“My show is deliberately surreal and absurd because I’m absurd. I call it the Dean Wormer effect. Dean Wormer was the bad guy in Animal House and was always kind of the hood ornament of what a Republican was, and everybody else has fun, right? … My goal was always to flip that. So that we’re the people having fun, and the left, Democrats, are the scolds. You see that now, with even Bill Maher saying, my God, my side is humorless and the other side is having fun.”

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